A daily analytics drill to keep your skills sharp.
As AI takes over more of the analytics process, judgment is the first thing to fade.
Spot the flawInvestigate the metricStress-test the statsTranslate for the execFrame the question
Two minutes a day keeps yours sharp — so your work stays trusted when it counts.
Metric investigation
Activation rate · this week12.4%▼ 9%
Signup event volume unchanged · APAC flat, US down 21% · new onboarding shipped Tuesday · weekend included in window
What do you check first?
Did the activation event definition change?
Is the drop one segment, or across the board?
Did a campaign end and cut top-of-funnel?